Vivir is a Spanish wine brand with the goal of standing out amidst the sea of options down every supermarket aisle, relieving consumers of the frustration of choosing blindly.
 

Breaking free from the 'artisanal' and 'vineyard' cliché, I designed a logo and brand guideline that captures the experience of enjoying wine—that feeling of being transported to a state of harmony—reminiscent of a chameleon's ability to seamlessly blend with its surroundings and adapt to the moment.